89 avenue de la Grande Armée 75116 Paris, France
+33 (0) 1 80 05 99 10
What’s our mission? Support Sarenza’s metamorphosis into a lifestyle brand and reaffirm the brand’s identity in light of a new chapter in its history.
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Our approach:develop the Sarenza “serious but not serious” style, a real identity that mixes a qualitative vision with a light tone for text and visuals.
Translation: streamline the interface as much as possible to allow several facets of the Sarenza identity to breath and coexist, in all its dualities:
Through a complete UX overhaul and the implementation of a new identity system design, the new brand experience also meets 3 needs:
A clear, readable, efficient interface that prioritizes the customer experience and conversion.
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