32 rue de Monceau
75008 Paris, France
+33 (0) 1 80 05 99 10
In a world in which interactions between the bank and its customers are becoming increasingly dematerialised, the Société Générale needed to review and redesign its customer experience.What is the role of the bank branches? What is the role of the digital ecosystem?And central to this issue, which transaction-related services should be available to the general public, particularly in mobile scenarios? Big Youth worked with the Société Générale's teams to refresh the services available by smartphone, thanks to a new mobile application for private clients.
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The Société Générale application for the general public is the main point of contact with the bank. . More than any branch or any website, the smartphone application is visited by tens of thousands of customers every day.
To be popular, the application needed above all to provide as many services as possible. All bank transactions which required a visit to the branch and which could now be dematerialised needed to be included.
Covering such factors as checking accounts, placing orders, budget management, contacting an adviser, messaging with the bank, alert management and organising expenditure, Big Youth worked on all of these features and on the UX, the UI and the related design work.
Big Youth worked for several months to roll out these services, which literally change the way that clients interact with their bank.
The new version of the application, available on iOS and Android, has revolutionised the daily lives of countless French consumers.
As the poor relation among digital services, mobile applications are often neglected by the banks. In carrying out its redesign work, the standards were Facebook, Google, Linkedin and Whatsapp, etc.
There could be no question of the bank's day-to-day mobile experience being second rate. Featuring flat design, special icon design and fluid animation throughout, everything was carefully designed to ensure a « seamless » user experience.
A selection of customer feedback in the AppStore:
A super app
The application is brilliant, very fluid are well thought out, I use the budget management function a lot, it works well... a big thumbs up for the instant balance feature.
A complete app!
The advanced features allow you to manage your accounts on a daily basis.
A high-quality application with optimised services should also make it possible to generate value. How?Use of the service on daily basis also generates customer loyalty. The main idea is to forge a permanent link (a one-to-one relationship) enabling the bank to push relevant offers to the client related to the context in which he is using the services.
A mobile app designed to be used and adopted by 6 million users in France.
Making banking easier for users by providing a completely redesigned user experience. Ensuring that everyone can quickly access the information or services they require.
All of the agency's UX and design expertise used to best effect, to rethink and improve a modern banking app.
Nature & Découvertes