32 rue de Monceau 75008 Paris, France
+33 (0) 1 80 05 99 10
Statement is a declaration of disruption to the market’s established codes. Jewelry with conviction, armor before adornment.
The agency’s mission? Convey this uniqueness by envisioning the Statement digital showcase as an initiation to the brand and by always aiming for successful e-commerce.
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The website’s first priority is to tell the story of this new brand, with its own tone and identity.
The Statement brand isn’t just talk—it’s a manifesto. It has a vision: for Women, Femininity, a specific idea of style and self-affirmation.
A brand of paradoxes, not contradictions.
A brand that is undeniable, not militant.
A brand that celebrates femininity,neither cutesy nor subservient.
A brand of insiders,not elitist.
A brand that is aspirational,not irrational.
Statement shares this “self-declaration”, tells its story and expresses its inspirations. In this, the website is above all a premium showcase. It promotes both the message and product. The goal is to build an individual, distinct digital personality for the brand: a full digital experience, where dialogue, jewelry itself and the designer’s inspirations intersect.
The Statement website was designed to be a journey of initiation, where design and storytelling convey the brand’s identity and origins.
The brand’s identity itself is a departure from industry conventions. It draws its inspiration from visuals and shapes reminiscent of the decopunk movement and brutalism.
To best express this singular identity, the agency has bet on a sleek, minimalist interface, which emphasizes the inspirations (architecture, art deco, etc.), materials and jewelry pieces. A finish both elegant and offbeat that is expressed even in the interactive design.
A website that reinterprets the codes of luxury, highlighting the cultural and architectural inspirations of the brand to better showcase the jewelry pieces.
A journey of initiation that invites you to discover the designer’s materials, craftsmanship and vision.
Homepage.
The products.
Inspirations.
Convictions.
Beyond the need to tell the brand’s story, the user experience has been designed to maximize opportunities to move into the e-commerce funnel by facilitating shopping cart use and conversion.
Our intention is to offer a seamless e-commerce experience, anywhere in the world. To do so, the agency developed the website on Shopify, an e-commerce platform on its way to dominating the European market. The CMS immediately provides the best e-commerce practices and useful tools for developers.
Thanks to their API, we can interact with every platform feature (products, customers, orders, etc.). This has allowed us to easily connect the website to the Cegid ERP (integrated management software suite), among other things. In addition, products are automatically imported and updated in Shopify through our data conversion platform. We made this choice based on Statement’s omnichannel sales strategy and the intention to centralize the product repository.
Positive impact by design
An unequivocal website and an e-boutique launched in three months
UX and the website design have won several international prizes (W3 Awards 2019, Indigo Award 2020).
A website made profitable by one year of sales!
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