32 rue de Monceau 75008 Paris, France
+33 (0) 1 80 05 99 10
To help Nature & Découvertes to make its e-shop experience more like that of its actual stores, Big Youth redesigned the journey around a more emotional, more sensory interface to improve business transformation.
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The new interface is designed to promote a multi-sensory experience, bringing the brand’s promise to life: “Offering the world’s best to make the world better”.
The goal for the agency was to enable customers to find on the website the unique multi-sensory experience of entering a Nature & Découvertes store. This was a huge challenge, particularly given the business transformation requirements.
Easier browsing with tags to suggest themes. Journeys designed to promote the diversity of the offer, and to promote the brand’s various commitments.
An inspiration engine to help find the ideal gift.
The new website is a key part of defining Nature & Découvertes’ multi-channel experience. This more sensory approach has had a real impact on the performance of the e-shop journey.
Positive impact
% transactions overall (N compared with N-1)
turnover
conversion rate increase
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