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Lolita Lempicka Parfums, a well-known perfume brand, asked Big Youth to make their new positioning policy in the digital arena a reality. A whole new field of expression was created, a combination of fantasy, impertinence and seduction. Including factors such as images, films and texts, Big Youth redesigned the content and the whole ecosystem... SO SWEET!!
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When Big Youth and Lolita Lempicka began their work together after a competition, the first challenge was to clarify the storytelling. The magical, fairytale world conveyed by the brand needed to be reviewed and updated.
A touch of impertinence, subversion and derision to achieve a really contemporary feel
A new field of expression.
These new creative guidelines will be used in all content (videos, motion design, editorial, social network posts) which Big Youth will be producing for the brand.
With this new field of expression now defined, Big Youth set about redesigning the brand's digital ecosystem. The new website parfumslolitalempicka.com becomes the audience convergence point.It proposes an immersive experience which adds meaning and substance to the brand's fairytale atmosphere. This multilingual and multi-device website proposes a user experience which facilitates discovery, thanks to an entirely new design.
Looking beyond the design of the perfumes website, Big Youth also supports Lolita Lempicka with all of its digital communication, particularly via activation campaigns.
As an example, a special operation was designed for the launch of a limited series of the perfume « Sweet Kiss in NY » including the organisation of a competition and the production of additional content about Lolita Lempicka's key sites in New York.
The launch of the new fragrance «Au Masculin» saw the mobilisation of the online community through editorial content, generating more than 1600 reactions on the social networks.
Key moments campaigns.
The Christmas and New Year celebrations in 2015 provided an opportunity to create brand content, working with the bloggers You Make Fashion, Georgia Secrets, Ally Fantaisies and Sp4nk. The objective was to bring the community into the brand's world by «experiencing the festivities with Lolita».This objective was more than met as the operation generated a total reach of 514K.
Big Youth launched a relationship-based programme (CRM) aimed at Lolita Lempicka clients by sending out a monthly newsletter, making it possible to offer exclusive content and limited product offers.
A dedicated team available all year round to enhance the brand's digital communication.
Looking beyond a simple redesign of the website, to support Lolita Lempicka across its whole digital ecosystem.
A fantastic fairy-tale world which the Big Youth teams took real pleasure in redesigning.