32 rue de Monceau 75008 Paris, France
+33 (0) 1 80 05 99 10
To engage with its target audiences more fully and to enhance their relationship with the brand, Kenzo is redesigning its digital presence with a .com midway between an e-shop and a brand website. It embodies the approach chosen by the artistic directors Humberto Leon and Carol Lim: We wanted to [...] create a powerful online experience and to facilitate the process of purchasing our products. Some of the most original features include: an experiential home-gallery which leads on to the products, a navigation solution adding relief and depth to the user experience or product information sheets with the brand's content…All in a « seamless » website in which the apparent fluidity nevertheless conceals numerous advanced technical features.
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Initially consulted for the front-end development, we assisted the Kenzo and Itelios teams with recommendations concerning the UX and design. For coherent design and production, fully in keeping with the brand's ambitions
The gallery area has been designed as a one-page-slider, in which the content is preloaded for maximum fluidity.No loader at all.
The catalogue is featured on one page, making it possible to discover all the collections without sacrificing direct access to the product you are searching for, or the loading time.
The full-screen product page displays various views of the product and a fast Add to shopping cart button in the same descriptive area. Depth-enhancing effects, using 3D CSS, allowing for fluid navigation to the editorial content and related products.
Rather less editorial in nature, the dedicated mobile version is heavily focused on the e-shop, including ultra-intuitive navigation, a docked Buy now button, with secondary content (brand and related products) revealed by scrolling.
We are very proud of this project including the technical challenges, the trust placed in us beyond the initial brief, and the ability to manage a three-way relationship.
Pattern work is a typical Kenzo characteristic. This inspired an original feature: a drag-and-drop solution making it possible to choose a theme, just like in-store.The products are displayed and the look and feel of the page changes accordingly.
faster.
Ultra-optimised loading times.
bigger.
Benefits felt along the entire value chain, derived from the front-end expertise.
younger.
A solution-centric approach to technical challenges which motivated and fully involved our teams.
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