32 rue de Monceau 75008 Paris, France
+33 (0) 1 80 05 99 10
To express the passion, the dream and all the emotion and excitement related to the world of the most legendary of all automotive brands, Ferrari chose Big Youth to convey its messages worldwide through the medium of digital technology.
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A website dedicated to the legendary firm with the prancing horse logo, in which every vehicle is considered a master piece in its own right and every contact point offers an opportunity to keep alive the unique Ferrari heritage.
passion.
The objective:nothing less than designingthe best performing website in the entire automotive sector.
Inspiration, creation
Contributing to a luxury, exclusive positioning policy thanks to a unique creative solution and the insistence on quality at every stage of the user experience.
Extending the dream means devoting particular attention and consideration to each of the target audiences, from simple fans through to major collectors, enabling each visitor to give free rein to his passion.
GT homepage
masterpieces
car page
past models
In addition to the Ferrari world hub, the brand also asked Big Youth to support it during the automotive industry's major shows. The challenge was to provide a unique showcase for each new model presented at the major international shows.
The «California T» and the «458 Speciale» are examples of websites which were planned, designed and developed in record time, capable of handling high traffic levels related to the global unveiling during the shows.
power.
Very few brands around the world can boast that they never need to advertise...A real challenge, and one to which we can only respond with passion...
Big Youth's experts worked closely with the teams at Ferrari to design a flexible and robust platform including: desktop and mobile corporate website with a highly responsive backoffice allowing for fast and intuitive content aggregation.Big Youth also deployed the new careers website «jobs.ferrari.com» (UX, UI, design).
premium.
To go further still, Big Youth also carried out a full redesign of the MyFerrari website, a customer care platform created to support clients during the long months between ordering their vehicle and taking delivery of it.In both cases, Big Youth involved its UX and UI experts before allowing the creative teams to fully express themselves.
faster.
The fastest and most high-performance website in the whole automotive industry (it's Ferrari after all!) while also offering a fluid, rich, high quality user experience.
bigger.
A complete digital ecosystem designed by our teams, deployed internationally, working with the client in Maranello (Italy) and the US teams (the test market for worldwide deployment).
younger.
A new way of presenting the Ferrari legend, admirably capturing the imagination of all enthusiasts.
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Kenzo
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