32 rue de Monceau
75008 Paris, France
+33 (0) 1 80 05 99 10
Caravane, an icon of “boho-chic” decoration, designs elegant and refined furniture and decorative objects, and has them produced in a number of locations worldwide. The agency has come up with an e-shop to express the essence of the brand, offering customers original journeys to inspire and invite discovery. The new website is focussed on colours and textures to reveal the history of each product.
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Designing the website as a voyage of discovery: Caravane is a brand for those in the know. It is revealed by the products and the stories they tell. It is a brand to which you return, with which you feel at home. Its materials, values and expertise are revealed gradually.It is a brand with a story to tell, a rewarding brand. We chose this as the basis for designing the digital experience as a voyage of discovery.
We wanted to promote the colours and textures. These are distinctive elements that define the identity of Maison Caravane as an invitation to travel.
Promoting your values and commitments, instilling meaning (products, suppliers, categories, brands, etc.) Giving you the keys to continue your quest for SEO Forming the foundations of a long-term marketing strategy by imagining new consumer opportunities: the start of a virtuous PRM/CRM strategy.
The power of the e-shop CMS, Shopify, combined with the flexibility of the Symfony framework, ensures a pleasant experience without compromising on business transformation targets.
unique visitors in the first month
pages viewed per session
time spent on the website
fall in bounce rate
turnover every month (for the first quarter after the new website was launched)
increase in average basket
Nature & Découvertes