32 rue de Monceau 75008 Paris, France
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The Azzaro brand and Big Youth enjoy a long-standing relationship, together creating projects combining communication, optimisation and digital performance. The stated objective was clear: to create a website serving as the basis for a digital ecosystem, once again making the brand the central feature of the Azzaro environment. A brand which had been gradually “cannibalised” by its own well-known products. The #TimetoShine concept was to be the catalyst and the spearhead needed to propose a uniform, distinctive and defining experience: between the brand and its products and between the Online and Bricks & Mortar environments. And finally, between Perfume and Fashion.
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A multi-device Perfumes website designed from a mobile-first standpoint, available in 7 national versions and an international version presenting the conceptual essence of each fragrance, with all of this placed in perspective, in relation to the brand’s timeline. The experiential drive-to-store clickstream makes it possible to guide the visitor through the different “worlds”, leading to an online purchase via a distributor’s website or to the retail outlet closest to his location.
sun-powered.
In the history of French perfume, Azzaro fragrances stand as emblematic. For more than 30 years, the brand has been constantly reinventing itself, inspired by what always guided its creator, Loris Azzaro: passion, flamboyance, boldness.
The Time to Shine concept constitutes the interface between the customers and the brand. It makes the user a stakeholder in the history of the brand, whose codes, hopes, ideas and energy he can truly appreciate thanks to a single slogan shared by a united community through audiovisual campaigns and social media, etc. It’s a rallying cry, bringing together the brand and its community.
home page
Fragrance Pages
Big Youth is also responsible for the design and production of the Azzaro Couture fashion website, the sole digital showcase for this talented designer’s Haute Couture brand. With the ongoing objective of ensuring the uniformization
and enhancement of the brand, this website, a mirror of the Perfumes website, presents the latest collections through simple, uncluttered images and videos of the fashion parades.
tailor-made.
As we enjoy an extensive knowledge of Azzaro’s culture, it was therefore quite natural that the company turned to Big Youth when it decided to develop a dedicated digital area alongside its main website, to underpin its partnership with “Under The Pole - innovative underwater exploration”.
The Under The Pole team carry out exploratory expeditions focusing on undersea environments, particularly in polar regions. Bold, innovative, scientific and educational, these are inspired by the expeditions undertaken by the great pioneers of the last century. They embody the Azzaro spirit...
bigger.
A unified brand environment based around two "mirror" websites bringing together Perfumes and Fashion.
faster.
An aesthetically pleasing website offering outstanding technological performance.
younger.
A storytelling concept designed to encourage consumer engagement and to perform well through social channels.
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